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- Working for the commercial arm of the University which creates start-up companies and commercialises the research output of the University.
- Responsible for the development, management and implementation of marketing strategies.
- Production of a range of marketing material including brochures, direct mailings, advertising and online content.
- Responsible for relationships with external partners to implement marketing communications including graphic and web designers and media sales.
- Organisation of a programme of events including lectures, workshops and seminars and stand at the Southampton Boat Show.
- Preparation and writing of press releases to raise awareness of and champion recognition of the University as a leader in enterprise in the media.
- Responsible for planning and implementing marketing activity across Business-to-Business and Business to Consumer sectors.
- Activities include organising events and exhibition stands, direct mail, advertising, developing online content and e-newsletters all as part of integrated marketing campaigns.
- Overseeing full process – from briefing agencies, copywriting, progressing creative proofs, planning budgets through to delivery of campaign and evaluation.
- Planned, briefed and delivered print-based and online integrated campaigns – using ambient, print and radio advertising, direct mail, events and web.
- Undertook research and copywriting of corporate publication – Hampshire Now.
- Developed and maintained web material using in-house content management system.
- Event management – roadshows, large corporate stand at the New Forest Show and conference / training events.
- Project managed market research and consultation.
- Monitored use of and advised on corporate brand.
- Working within a full service communications agency, handled a diverse range of public and private sector marketing / advertising accounts.
- Managed the full process from client brief, copywriting, overseeing of design, media planning and buying through to placing finished advert in press or delivering printed material.
- Placed online banner adverts and handled cost per click online accounts.
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